The other day I had a startling realization about myself. I realized that I had a blindspot in my business and that blindspot was causing me to miss out on one of my most important strengths as a business wizard.
When most people think of blindspots in business they think of their weaknesses, but sometimes your blindspots are your strengths.
Sometimes, as business owners, we take out strengths for granted and then they become a blindspot because we aren't using them as effectively as we could, or we aren't promoting them in a way that helps us grow our business.
In my case, I'm all about systems and processes, but I realized I wasn't really talking about my work with systems and processes. So even though I was implementing my own skillset, I wasn't sharing it as effectively as I could.
When you are good at at a particular skill it can become a blindspot, because you just know it and you can make an assumption other people know about that strength.
Its important to remember that what makes a blindspot a weakness for you is the assumptions you make about it. Assumptions are dangerous because it presumes that what we know is actually true, when in fact the assumption is usually just an opinion masquerading as a fact.
When you make such assumptions you create a blindspot for yourself that hurts your ability to serve your community.
So how do you recognize these blindspots?
First you need to ask yourself what assumptions you're making about what people know about you and your business. We all make assumptions, so it's important to recognize that you likely have some. Ask your clients and your community what they know about you and your business. I recommend setting up some phone calls and asking a questions such as the following:
What have I done to help you with x (x being the problem you solve)?
What do you think I do in general with my clients?
If you were to explain what I do to someone you know what would you tell them?
Asking questions like these and listening to the answers can tell you a lot about what other people know and don't know about your business and what you do. Take notes and afterwords compare their answers to the content you have on your website.
But don't just stop with what other people tell you...
The second thing you need to do is actually look at your content from the perspective of your ideal customer. I know this can seem hard, but just look at your website, Linkedin profile and other content and ask yourself: If I were a potential customer, would the content's message tell me what this business does? Then compare your answers to the answers you got from your actual community and customers.
By comparing your answers you'll be able to see if there are specific differences between what you know about your business and what other people know about it. This will help you recognize your blindspots and start making some changes.
Once you start recognizing your blindspots you can make changes to your marketing that will help you address those blindspots and make sure people know what you really do. But until you know what your blindspots are, you'll stay blind to them.
One of the ways I've learned to recognize my blindspots is by creating systems, such as the one I shared above that help me recognize and address the blindspot. When you have systems in place, it can make it much easier for you to proactively address problems in your business, which benefits you because you're not letting your business run you. If you need help with creating and implementing systems for your business click on the button below to download my free workbook on how to create and implement systems that make it easy for you to run and grow your business.